As we stated in our last life insurance marketing article when we generate a lead we do not want to offer a quote another reason for this is only 2% of the population at any given moment is ready to buy.
If you offer them something of value for FREE that they would be interested in before they are ready to buy. They would be interested in that. Reports show buy using this type of life insurance marketing you can move from 2% who are ready to buy to 80% who are ready to buy.
Normally this is done by giving away FREE information this FREE information does not sell but rather educates your prospects and highlights the importance of why a person should buy your insurance.
This FREE information could be given away through such media as: books, E-book, CD, DVD, MP3 audios, and videos.
Companies like Bank of America, American Express, Disney, and others use this type of marketing and you should be using it in your insurance marketing. Otherwise you are losing 80% of the sales you could be making.
Another issue we will talk about in future articles is what you do with your insurance leads if they do not buy. In most cases they end up in the trash. You might have lost the sale today but most likely if you do what is talked about in these articles when it is time to renew next time they will get their insurance with you.
For more tips on life insurance marketing dial 888-888-9802, ext 66509 or visit our website.
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