Cheap insurance prices insurance market
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I have been studying marketing for about 10 years one thing I don’t not understand why insurance companies are marketing themselves the way they are even the big companies.
If you have been in marketing long enough you will hear the term sell by price die by price. Selling by price value message is the worst thing you can do because this is a very hard battle to win.
Because you can’t always be the cheapest insurance company I really like the was Geico does their insurance marketing.
They do not say they are the cheapest they don’t say they are the best they say they are easy because you can just go online.
They have taken price out of their insurance marketing.
I’m sure locally you have see insurance companies distribute post car at home at on car windshields. They use the same message low insurance rates, cheap insurance.
As I just said you want to look at another way in order to market your insurance.
Most insurance companies are focusing on auto insurance because auto insurance is easy to sell. What you should do is focus on a certain market of insurance.
An example would be commercial insurance, event insurance, life insurance, and so on…
I will talk more about this in the next article on more tips for insurance marketing.
I am writing a number of articles on insurance marketing. If you would like more insurance marketing tips visit http://www.youtube.com/watch?v=1W9bnQS2Fe0.
Respectfully,
Chris Brown
818-457-2416
Insurance Marketing
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